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Sunday 28 July 2013

It is known that Tollywood Actor Ram Charan's maiden Bollywood project 'Zanjeer' has been slated for Worldwide release on September 6th, expecting no competition from other biggies at least for one week. All of a sudden, Bollywood leading production house 'Yash Raj Films' entered the scene with the film 'Shuddh Desi Romance'. Initially, this rom-com was planned for release on September 13th, but the makers have been recently invited for the Toronto International Film Festival (TIFF) for the Red Carpet premiere on September 11th. In view of this, Yash Raj Films preponed the release to Sept 6th as this move will enable the unit members to be present during the crucial pre-release promotional campaign in India.
Yash Raj's new move is a mighty blow for Ram Charan as 'Shuddh Desi Romance' starring Sushant Singh Rajput, Parineeti Chopra and Vaani Kapoor is carrying fantastic buzz, whereas 'Zanjeer' is yet to build the buzz. On the other hand, Yash Raj's domination continues in the distribution sector and the brand value of the prestigious banner could easily divert the attention of movie lovers from 'Zanjeer'. What would the makers of 'Zanjeer' do now? Are they confident enough to clash with 'Shuddh Desi Romance'? A tricky situation for Charan & Co.,

Meanwhile, Director Apoorva Lakhia is planning the pre-release marketing phase. The promotional campaign with kick off with the release of First Song 'Mumbai Ke Hero' on all free channels from Tomorrow. Paid Publicity of the film would begin from next week onwards.

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