South
Tollywood star Mahesh Babu and Indian batting maestro Sachin Tendulkar
are the latest to join actor-director Farhan Akhtar's MARD (Men Against
Rape and Discrimination) campaign. Farhan Akhtar began the MARD campaign
to raise awareness about gender inequality and safety for women in
India. The campaign was spearheaded during the sixth season of the
Indian Premier League (IPL) as well as on social networking sites.
Several film personalities and cricketers have come forward to support
the campaign.
During
the IPL, some of the film stars and cricketers were seen sporting
moustache as a symbol of showing their support for MARD. The latest to
join the legion of people supporting the campaign are Mahesh Babu and
Sachin Tendulkar. Both have lent their voice to record a poem, written
by Farhan's father Javed Akhtar. The poem "Jiske Aankhon Mein Hai
Jagmagati Hui" is being used as a promotional song and is getting
translated to several Indian languages including Telugu, Bengali and
Urdu so as to reach maximum people.
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