It is
known that Tollywood Actor Ram Charan's maiden Bollywood project 'Zanjeer' has been
slated for Worldwide release on September 6th, expecting no competition
from other biggies at least for one week. All of a sudden, Bollywood
leading production house 'Yash Raj Films' entered the scene with the
film 'Shuddh Desi Romance'. Initially, this rom-com was planned for
release on September 13th, but the makers have been recently invited for
the Toronto International Film Festival (TIFF) for the Red Carpet
premiere on September 11th. In view of this, Yash Raj Films preponed the
release to Sept 6th as this move will enable the unit members to be
present during the crucial pre-release promotional campaign in India.
Yash
Raj's new move is a mighty blow for Ram Charan as 'Shuddh Desi Romance'
starring Sushant Singh Rajput, Parineeti Chopra and Vaani Kapoor is
carrying fantastic buzz, whereas 'Zanjeer' is yet to build the buzz. On
the other hand, Yash Raj's domination continues in the distribution
sector and the brand value of the prestigious banner could easily divert
the attention of movie lovers from 'Zanjeer'. What would the makers of
'Zanjeer' do now? Are they confident enough to clash with 'Shuddh Desi
Romance'? A tricky situation for Charan & Co.,
Meanwhile,
Director Apoorva Lakhia is planning the pre-release marketing phase.
The promotional campaign with kick off with the release of First Song
'Mumbai Ke Hero' on all free channels from Tomorrow. Paid Publicity of
the film would begin from next week onwards.
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