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Friday 30 August 2013

Tollywood Director S S Rajamouli and Arka Mediaworks have joined hands to launch Releaseday.com, an advanced streaming site for movies. The Telugu film industry is yet to capitalise on using the internet as a medium of distribution for their films.Reaching out to this ever growing, global, online population of film lovers will be Releaseday.com's primary objective by bringing in a virtual era of maximised online visibility and market prowess.This platform is expected to give complete control to the producers ' from deciding where to screen the film to how much to charge for it.Moving forward, intuitive new features will be introduced, such as enabling cross platform availability of content on devices of viewers' choice and an array of apps for easier access.The streaming site boasts of robust technology, strong anti-piracy features that it says will be mutually beneficial to both the producers and users.The website says it has exclusive content, most of it is free to view and some premium movies are available for streaming on a pay-per-view basis.

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